Marketing in Action: Collaborative Strategy Roundtables
Get ready to think outside the box in this interactive, collaborative session hosted by the MBAMW Marketing Committee!
In this session, you will be breaking out into groups to tackle real-world marketing challenges facing today's professionals. Guided by a table moderator, your group will dissect a specific industry scenario, brainstorm tactical solutions, and map out a winning strategy.
To wrap things up, each group will share their top insights with the entire room, leaving you with a diverse toolkit of fresh, actionable ideas to bring back to your business. Come ready to collaborate, connect, and talk strategy!
Facilitators:
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Jelaire Grillo Jelaire is the Director of Mortgage Marketing at SocialCoach and the founder of the brand consultancy Staying on Brand with Jelaire Anne. With over a decade of experience bridging the gap between mortgage technology and sales execution, Jelaire specializes in turning complex platform rollouts into high-adoption enterprise successes. Known for her "leader-first" rollout strategies and hands-on training frameworks, she helps mortgage organizations scale their marketing tools, empower loan officers, and drive measurable ROI. When she’s not scaling tech adoption, you can find her cheering on Florida Gator baseball, building custom bakes, or training for her next powerlifting meet. |
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Erica Goodwin Erica Goodwin is a senior marketing and growth executive with 15+ years of experience helping organizations strengthen their brands, grow their businesses, and better enable their people. As SVP of Marketing at First Heritage Mortgage, she leads enterprise marketing and communications while partnering with executive leadership on growth, innovation, technology, and AI initiatives. She has a passion for building high-performing teams, creating scalable ways of working, and turning new ideas and technologies into practical opportunities. Erica is especially interested in the intersection of marketing, technology, and organizational effectiveness—and in building the capabilities that help both companies and their people thrive. |
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Eric C.W. Mullis
Eric serves as a Branch Manager and Senior Loan Officer with CMG Home Loans. With 35 years of mortgage lending experience, he consistently ranks among the top 1% of loan officers nationwide. He is also a recipient of Washingtonian Magazine’s Lifetime Achievement Award. Born, raised, and educated in the Washington metropolitan area, he began his career as a civil engineer and eventually served as Chief Engineer for the Dulles Greenway Toll Road project during its acquisition, government approval, and financing stages prior to construction. Outside of work, he is married to his wife, Donna, and is a proud father to his daughter, Quinn, an operating room nurse in Asheville, North Carolina. He also proudly answers to “Pappy” to Donna’s children and grandchildren. |
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Cotton Walsh Cotton Walsh is the Digital Marketing Manager at First Heritage Mortgage, where he leads strategy and execution across social media, CRM, and SEO. His approach is built on iteration — launching, learning, and refining until the result outperforms the plan. Cotton's path into marketing began at Bethesda Bagels, where he became a manager at 18 and found that marketing matched his love for creative problem-solving. He joined FHM in 2022 and was later promoted to his current role in April 2026. Cotton continues to appreciate the chance to grow alongside a fast-moving team. |
